Saturday, June 11, 2011 Announces Custom Chopper Giveaway Announces Custom Chopper Giveaway

The nation’s leading powersports marketplace celebrates the launch of its free Place an Ad service with inaugural social media contest

Norfolk, VA – June 10, 2011 –, a division of Dominion Enterprises, and Hardcore Choppers have partnered to award one lucky winner with a brand new custom chopper. The CycleTrader’UP contest celebrates the one-month anniversary of CycleTrader’s new free classified listing service. The chopper was designed and built by Hardcore Choppers in Sterling, Virginia.

Riders can visit Cycle Trader’s Facebook page to upload a photo of their current motorcycle, and then comment why they deserve a new custom chopper in 140 characters or less. Entries will be accepted until August 22, 2011. The public will be able to vote for their favorite entries through September 5, 2011. The entry with the most votes will be selected as the grand prize winner.

“With the initial success of our free Place an Ad service launched earlier this month, we anticipate this contest will continue to highlight our industry-leading classified sites to motorcycle owners across the country,” said Scott Spears, Director of Private Party Advertising.

Along with the grand prize giveaway of a custom chopper, there will be prizes for runner-up winners. Second-prize winners will receive a Galaxy helmet; third-prize winners will receive $100 gift cards from; and fourth-prize winners will receive a Cycle Trader prize pack, including a Top of the Line classified listing & assorted promotional items.
Since the launch of its new private seller packages, there are more than 8,250 private seller listings on Each free listing includes four photos and remains online for two weeks. Available upgrades include more photos, extended listings for up to 12 weeks, and video and premium visibility on the website.

Motorcycle riders can visit to enter the contest, preview other entries and watch videos of the custom bike built by Hardcore Choppers.

About CycleTrader.comCycle Trader, a division of Dominion Enterprises, is the leading powersports marketplace connecting buyers and sellers to new and used motorcycles, ATVs, PWCs, and snowmobiles. With more than 150,000 vehicles available, Cycle Trader offers the widest selection of powersports vehicles online. Visit

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit

Media Contact:
Fred Rose
(757) 351-7068